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How to get funding with a successful Kickstarter pitch

Paul Marks, writing for New Scientist, provides a helpful tip for start-ups wanting to be successful in gaining funding via pitches posted on the Kickstarter crowdfunding website.

This article provides analysis as to why some pitches achieve funding and others are not successful. The main message is that a well structured pitch is key. A study undertaken by the Georgia Institute of Technology has looked into whether the way a pitch is written rather than the inventiveness of the project plays a role in hitting funding targets.

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